(NEWSER) – If what you need to meet fitness targets is a device attached to your body that will jolt you with electric shocks, then a new company called Pavlok has just the thing for you. Founder Maneesh Sethi says the fitness-tracking wristband he devised can keep track of things like gym visits and steps walked in a day—and gives users a brief but sharp electric shock in the wrist if they fail, theTelegraph reports. The idea is to jolt people into adopting better habits, he says. "Research shows that consistency is the key to forming a habit," Pavlok says on its website. "When you use Pavlok to stick to your goals, you'll find that they become easier and, eventually, automatic."