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Marketing & Promotions Internship - Radio Division

Marketing & Promotions Internship- Radio Division
Job Description
Company
Clear Channel Communications, Inc. is the world’s largest radio and outdoor advertising company with leading market positions in each of its two business segments: Radio and Outdoor.  Clear Channel is also one of the most innovative media players in the market – a leader in the converging media space, having developed best-in-class integrated media offers (e.g. Radio/Web) and having built significant positions in the HD arena.
 
The company has recently unified and aligned its national marketing, partnership and sales teams to enable CCM&E to grow national digital ad revenue and pursue national multi-media marketing opportunities to meet advertisers’ need to reach and engage consumers in powerful new ways across multiple platforms. The company is competitively positioned to win in the marketplace and is putting sizable investment and resources against building a world-class, digital sales force.
 As part of the Marketing / Promotions department, the intern will be provided with hands on marketing, brand promotion and digital branding experience on a daily basis.  In addition, the intern will be involved in supporting benchmark station events, and assist in executing both on air and onsite activities as part of their weekly schedule.

General:
Internship is unpaid and student must be enrolled in a credit based program through university program

Report directly to station assigned Promotions Director or Marketing Director

Work directly to support TBD designated radio station brands

Daily assignments and tasks will be delegated through Promotions Director or Marketing Director

Act as a professional representative of Clear Channel radio stations

Most work will be internal, intern may be schedule for supervised on site work with station events

Be punctual

Attire: Business Casual, appropriate professional attire

Nature of Internship:

Write a promotional proposal including advertising elements

Understand marketing tools available to station clientele

Utilize media values to calculate earned media value for third parties

Update website with current accurate copy details

Represent stations at special events

Interact with media outlets to achieve press coverage

Write a factual press release

Create a client recap presentation

Observe station promotion/sales meeting

Write commercial copy

Special event planning

Interact with industry representatives through face to face meetings, phone interaction

Organize promotional goods and merchandise

On line calendar updates

Internet research for advertising/campaign concepts

Schedule advertising campaigns

Photograph station events for documenting

Contribute creative ideas for promotion campaigns

Public relations at various levels including internal communications

Observation opportunities: in-studio and various departments (gaining insight and understanding on how departments function as a whole).

Contribute creative ideas

Support social networking effort: Updating Twitter & Facebook

Act as an active participant of the Marketing team

Other promotional duties as assigned by the Promotions Director
 
Clear Channel is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity, religion, disability, ethnicity, national origin, marital status, veteran status, or any other legally-protected status.
Required Experience
Internship is unpaid and student must be enrolled in a credit based program through university program
Job Location
Springfield, Ma United States
Position Type
Part-Time
 

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